Starting a business in the U.S. is an exciting journey, but protecting your brand is just as important as building it. One essential step to securing your brand identity is trademarking your business name. If you’re wondering how to trade mark a business name and what the trade mark registration fee looks like, you’re not alone. This guide will walk you through the key details without the legal jargon so you can make informed decisions.
Why Trademarking Matters
Your business name is more than just a name it’s your identity in the marketplace. Whether you run a clothing brand, a bakery, or a digital marketing agency, your name is how customers recognize and remember you. By trademarking it, you gain exclusive legal rights to use it nationwide, and you protect yourself from copycats.
How to Trade Mark a Business Name in the U.S.
Registering a trademark isn’t complicated, but it does require some steps. Here’s what the process looks like:
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Do a Name Search
Before applying, make sure your desired business name isn’t already taken. You can search for existing trademarks through the United States Patent and Trademark Office (USPTO) database. -
Choose the Right Class
Trademarks are registered within specific categories, or “classes,” based on the type of goods or services you offer. Choosing the correct class is critical, as it determines the scope of your protection. -
Prepare and Submit Your Application
Once your search is complete and your class is identified, you can file your application online through the USPTO’s Trademark Electronic Application System (TEAS). You’ll need to provide:-
Your business name
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A description of your goods/services
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Proof of how your name is used (like packaging, website screenshots, etc.)
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Wait for Review and Approval
After submission, your application will be reviewed by a USPTO examining attorney. If no issues are found, your trademark will be published for opposition giving others a chance to dispute it. If no one objects, your name becomes a registered trademark.
What is the Trade Mark Registration Fee?
Now let’s talk dollars. The trade mark registration fee isn’t a flat rate it varies depending on your application type and how many classes you register under.
Here’s a quick breakdown:
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TEAS Plus Application: $250 per class
This is the lowest-cost option, but it requires more upfront accuracy and specific formatting. -
TEAS Standard Application: $350 per class
Offers more flexibility, but costs more.
Example: If you want to register your business name for two classes (say, clothing and online retail), your total fee would be $500–$700.
Note: These are non-refundable fees even if your application is denied. So it’s important to do your research before submitting.
Optional (But Helpful) Costs
In some cases, you might also want to hire a trademark attorney to help navigate the process. Attorney fees typically range from $500 to $2,000 depending on the complexity of your case. While this increases your total cost, it can save you time and protect you from costly mistakes.
How Long Does It Take?
Trademark registration isn’t instant. It can take anywhere from 8 to 12 months or longer if there are objections or legal issues. But once approved, your trademark lasts for 10 years and can be renewed indefinitely, making it a long-term investment in your brand.
Final Thoughts: Is It Worth It?
If you’re serious about building a recognizable brand, then yes trademarking your business name is absolutely worth it. Not only does it protect your intellectual property, but it also gives you legal leverage in case someone tries to infringe on your brand.
So whether you’re just getting started or have an established brand, learning how to trade mark a business name and budgeting for the trade mark registration fee are vital steps toward long-term business security.
Quick Tips Before You File:
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Always search the USPTO database before applying.
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Choose the correct trademark class.
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Be prepared to provide real examples of name usage.
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Don’t rush the application accuracy matters!
Your business name is an asset protect it like one.
